Case Studies
| Company: | Ashford English Language Academy |
| Contact: | Rob Walsh |
| Position: | Director |
Copernicus and Export to Finland helped us showcase our offer strategically and cost effectively in a manner that we could just not have done as one lone exporter. They also helped us to network and be aware of increasing market opportunities.
Summary
Ashford English Language Academy,
run by Director Rob Walsh, has been operating for 14 years and is one of London's most successful private sector education institutes offering full fee courses for overseas students.
Most defining moment
Deciding to expand into a new sector (vocational education) and open a second campus in Finland, and enter into a partnership with The University of Helsinki all in the same year!
Biggest challenge
Developing an e-marketing approach to doing business and at the same time not alienating our valued overseas representatives who offer the more traditional face-to-face service for our clients.
Advice for other exporters
Research your industry well. Spread yourself across lots of markets, and don't be tempted to put all your resources into the cash-rich short term markets to the detriment of having a balanced portfolio of overseas markets.
What to be careful of when exporting
Be careful of going down the road of paying high commissions for short-term gain. Make sure that you keep investing time and money into markets that are successful and don't ever become complacent with the successful markets.
If you have received assistance from Copernicus, how has it helped your company?
Copernicus and Export to Finland helped us showcase our offer strategically and cost effectively in a manner that we could just not have done as one lone exporter. They also helped us to network and be aware of increasing market opportunities.
To find out more about how Export To Finland can help your business, please call us on +44 (0) 870 879 5314
or e-mail us at info@exporttofinland.com
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